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Continuing Downward Trend, NCAA Sweet Sixteen Viewership Drops

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In a down year for the NCAA Tournament, the Sweet Sixteen was no exception. Viewership declined for all four NCAA Tournament Sweet Sixteen telecast windows last week. Thursday’s early window had the biggest drop, as the combined audience of 8.4 million on CBS and TBS declined 39% from last year and 17% from 2014 (10.2M). [...]

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