Demo Reel, Part 1: NBA Young, MLB Old, NHL Affluent
Sports Media Watch presents a three-part examination of sports viewer demographics. Today, age and income. Only select sporting events in 2013 were examined — the Bowl Championship Series, NBA Finals,...
View ArticleDemo Reel, Part 2: Though Outnumbered, Women Watch Sports in Big Numbers
Sports Media Watch presents a three-part examination of sports viewer demographics. Today, gender. It should be no surprise that men watch sports in greater numbers than do women. However, when...
View ArticleDemo Reel, Part 3: Except For NBA, Not Much Diversity in Sports TV Audience
Sports Media Watch presents a three-part examination of sports viewer demographics. Today, race. The NBA is a veritable melting pot compared to the other leagues when it comes to minority viewership....
View ArticleDemo Reel: Final Thoughts on Sports TV Demographics
A few thoughts on sports TV viewership after the “Demo Reel” series. The NBA is in Great Shape The NBA Finals was the youngest-skewing event of those examined and the most diverse. No other event […]
View ArticleMarch Madness TV Ratings: Selection Show Overnight Second-Lowest Since ’89
Overnight ratings for the NCAA Tournament Selection Show were the second-lowest since at least 1989. The 2014 NCAA Tournament Selection Show earned a 4.2 overnight rating on CBS Sunday evening, down 5%...
View ArticleTV Ratings: Big East Championship Down 80% on FS1 (Also: Pac-12 Champ., First...
Viewership plunged for the Big East Championship on Fox Sports 1. In other news, the Pac-12 title game also had a huge decline on FS1, and the NCAA Tournament “First Four” had an increase in […]
View ArticleMarch Madness TV Ratings: “First Four” Hits High Point on TruTV
Teams from the major conferences drove the NCAA Tournament “First Four” to record numbers on TruTV. The “First Four” averaged approximately 1.5 million viewers on TruTV (four telecasts), the largest...
View ArticleCBS Rising Star Andrew Catalon Apologizes After On-Air Slur
For the second straight year, a CBS Sports broadcaster has found himself in hot water during the NCAA Tournament. CBS play-by-play voice Andrew Catalon, making his debut on NCAA Tournament coverage,...
View ArticleMarch Madness TV Ratings: Tournament Off to Best Start Since ’91
The 2014 NCAA Tournament has gotten off to a strong start on CBS and Turner Sports. Second round coverage of the NCAA Tournament averaged a combined 5.7 U.S. rating and 8.5 million viewers on CBS, […]
View ArticleMarch Madness TV Ratings: Tourney Hits 21-Year High Through Sunday
Though up only slightly from last year, the 2014 NCAA Tournament is on its best pace since the early 1990s. The NCAA Tournament averaged a combined 5.9 U.S. rating and 9.2 million viewers on CBS, […]
View ArticleGumbel Fine With Diminished Role on Final Four
CBS Sports broadcaster Greg Gumbel is fine with taking a backseat to Turner colleague Ernie Johnson on this year’s Final Four. In a recent interview with Black Enterprise, Gumbel said it is “perfectly...
View ArticleThe Final Four Airs on TBS (Not CBS) This Year, and That is Just the Beginning
The 2014 NCAA Final Four will be the first to air on cable, but not the last. Turner Sports and CBS agreed last year to split the Final Four both this year and next, a […]
View ArticleMarch Madness TV Ratings: Wisconsin/Arizona Sets Cable Record on TBS
Though down from last year on CBS, Saturday’s Elite Eight clash between Wisconsin and Arizona set a cable TV record for college basketball. The Wisconsin/Arizona NCAA Tournament Elite Eight game earned...
View ArticleMarch Madness TV Ratings: Tourney Still Hot Entering Final Four
The 2014 NCAA Tournament has continued to generate strong numbers for CBS and Turner Sports. Entering the Final Four, the NCAA Tournament has averaged a combined 6.2 U.S. rating and 9.8 million viewers...
View ArticleTurner’s Final Four ‘Teamcasts’ Include Steele, Larrivee, Chapman
CBS and Turner Sports have announced the broadcast teams for this weekend’s team-specific Final Four telecasts. A mix of TV broadcasters and former program standouts will contribute to Turner’s Final...
View ArticleMarch Madness TV Ratings: CBS Hits Tourney High For Kentucky/Michigan
Despite an uptick in ratings, last week’s clash between Kentucky and Michigan shed over one million viewers from last year. The Kentucky/Michigan NCAA Tournament Elite Eight game earned an 8.9 final...
View ArticleTurner’s Final Four Teamcasts Lead to Confusion For Viewers; Exec Saw it Coming
Dozens of television viewers expressed confusion about Turner Sports’ Final Four “Teamcasts” — and CBS Sports president Sean McManus saw it coming a mile away. Turner Sports debuted Final Four...
View ArticleMarch Madness TV Ratings: Final Four Sets Cable Record, But Hits Multi-Year Low
Airing on cable for the first time, the NCAA Tournament Final Four was a boon to TBS — despite multi-year declines. Saturday’s Kentucky/Wisconsin Final Four game earned a combined 9.2 U.S. rating and...
View ArticleMarch Madness TV Ratings: Tournament Off to Best Start Since ’91
The 2014 NCAA Tournament has gotten off to a strong start on CBS and Turner Sports. Second round coverage of the NCAA Tournament averaged a combined 5.7 U.S. rating and 8.5 million viewers on CBS, […]
View ArticleMarch Madness TV Ratings: Tourney Hits 21-Year High Through Sunday
Though up only slightly from last year, the 2014 NCAA Tournament is on its best pace since the early 1990s. The NCAA Tournament averaged a combined 5.9 U.S. rating and 9.2 million viewers on CBS, […]
View Article