On an otherwise down night, NCAA Sweet Sixteen ratings got a big boost from Kentucky’s upset loss. Thursday’s Kansas State-Kentucky NCAA Tournament regional semifinal had a 5.0 rating and 8.3 million viewers on CBS, up 22% in ratings and 25% in viewership from last year (Kansas-Purdue: 4.1, 6.6M), and up 18% and 22% respectively from [...]
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