Villanova’s Historic Rout Earns Historically Low Numbers
An outrageous blowout resulted in the smallest Final Four audience in 13 years. Villanova/Oklahoma in the NCAA Tournament Final Four combined for 10.5 million viewers on TBS, TNT and TruTV Saturday...
View ArticleDespite Classic Ending, Villanova/UNC Hits Six-Year Low in Overnights
One of the great endings in basketball history could not overcome the downward trend for this year’s NCAA Tournament. Villanova/North Carolina in the NCAA Tournament National Championship Game earned a...
View ArticleAll-Time Classic National Championship Earns All-Time Low Rating
In year one on cable, not even one of the greatest finishes in basketball history could save ratings for the National Championship Game. Monday’s Villanova/North Carolina NCAA Tournament National...
View ArticleSBJ: CBS, Turner, to Discuss Changes to Final Four Set Up
One week after the NCAA Tournament concluded on cable for the first time, CBS and Turner Sports are reportedly discussing possible changes. Sports Business Journal reported Monday that as part of their...
View ArticleCBS, Turner, Extend NCAA Deal Through ’32; No Changes to Final Four
The NCAA Tournament is staying put an additional eight years, and with no immediate changes to the Final Four scheduling format. CBS and Turner Sports have agreed to an eight-year media rights...
View ArticleUNC-UK Thriller Most-Watched Elite Eight Game in Four Years
Two of college basketball’s best-known teams delivered on the court and in the ratings over the weekend. North Carolina-Kentucky scored an 8.9 final rating and 15.5 million viewers in Sunday’s NCAA...
View ArticlePretty Good Numbers For All-SEC Matchup in Elite Eight
It lacked national appeal on paper, but an unexpected matchup of SEC football schools still did pretty well in the Elite Eight. South Carolina-Florida had a 5.9 final rating and 9.7 million viewers in...
View ArticleOregon-Kansas Hits Low, But Respectable For Cable
Though ratings were the lowest in years, Oregon-Kansas did well enough by cable standards. Oregon-Kansas pulled a 5.4 final rating and 9.3 million viewers in Saturday’s NCAA Tournament Elite Eight on...
View ArticleGonzaga-Xavier Lowest Rated Elite Eight Game in At Least 20 Years
Neither a Cinderella nor a traditional power, Gonzaga clinched its first trip to the Final Four in front of a historically small TV crowd. Gonzaga-Xavier scored a 3.7 final rating and 6.0 million...
View ArticleBig Names: Tony Gonzalez, Tony Romo, Jay Wright
After just three years, CBS NFL analyst Tony Gonzalez is leaving the network. In other news, CBS is reportedly interested in making Tony Romo its lead NFL analyst, and Villanova coach Jay Wright is...
View ArticleFinal Four Overnights Strong Despite Non-Traditional Teams
The numbers were always going to improve over last year’s lows, but the NCAA Final Four delivered a strong performance by any standard on CBS. North Carolina-Oregon earned an 11.5 overnight rating in...
View ArticleNearly 19 Million for UNC-Oregon, 2nd-Best For Final Four Since ’98
It was not the most compelling matchup on paper, but North Carolina-Oregon delivered one of the largest Final Four audiences in nearly 20 years. UNC-Oregon scored a 10.4 final rating and 18.8 million...
View ArticleGonzaga-South Carolina Second-Best in Window Since 2005
Any concerns about Gonzaga and South Carolina dragging down Final Four ratings did not come close to fruition. Gonzaga-South Carolina earned an 8.5 final rating and 14.7 million viewers in Saturday’s...
View ArticleUNC-Gonzaga Overnights Bounce Back From Last Year’s Low
Though certainly not the case on the court, UNC-Gonzaga was a much better game in the ratings than last year’s Villanova-UNC classic. North Carolina-Gonzaga earned a 14.5 overnight rating in Monday’s...
View ArticleNCAA Title Game Fifth-Best in Past 15 Years
A successful NCAA Tournament for CBS and Turner Sports ended with one of the better title game ratings in recent years. North Carolina-Gonzaga earned a 13.2 final rating and 23.0 million viewers in...
View ArticleSeven-Year High For Kentucky’s Sweet 16 Loss
On an otherwise down night, NCAA Sweet Sixteen ratings got a big boost from Kentucky’s upset loss. Thursday’s Kansas State-Kentucky NCAA Tournament regional semifinal had a 5.0 rating and 8.3 million...
View ArticleKU-Duke Posts Highest Elite Eight Overnight Since 2005
A clash of college basketball titans delivered the highest Elite Eight overnight rating in 13 years. Sunday’s Kansas-Duke NCAA Tournament regional final earned a 10.1 overnight rating on CBS, up 6%...
View ArticleNCAA Sweet Sixteen Down, With Friday Games at Low
NCAA Sweet Sixteen ratings were no match for last year, with Friday’s audience the smallest since the current CBS/Turner coverage began in 2011. The NCAA Tournament regional semifinals averaged a...
View ArticleKU-Duke Hits 13-Year Ratings High, Despite Slight Viewer Dip
Kansas-Duke hit an Elite Eight ratings high, even as viewership slipped. Sunday’s Kansas-Duke NCAA Tournament regional final had a 9.2 rating and 15.44 million viewers on CBS, up 3% in ratings but down...
View ArticleMichigan-FSU Leads Rest of Elite Eight Slate
Ratings were the lowest in years, but Michigan-FSU still delivered mostly positive numbers for TBS. Saturday’s Michigan-Florida State NCAA Tournament regional final had a 5.3 rating and 9.7 million...
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