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Loyola’s Underdog Run Doing Well on TV

Loyola-Chicago’s underdog run is paying off for CBS and Turner, with the Ramblers latest win scoring the weekend’s biggest jump in Elite Eight ratings. Saturday’s Loyola-Kansas State NCAA Tournament...

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Final Four Viewership Dips, But Up From Last Cable Year in ’16

Final Four viewership could not measure up to last year on CBS, but outpaced the last time coverage aired on cable. Saturday’s Michigan-Loyola (Chicago) NCAA Tournament national semifinal had a 7.2...

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Record-Low 10.3 Overnight For National Championship

Airing on cable for the second time, an anti-climactic NCAA Tournament final hit a record-low in the overnights. Monday’s Villanova-Michigan NCAA Tournament national championship earned a 10.3...

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NCAA Title Game is Lowest Rated, Least-Watched

The college basketball season ended on a record-low note as national championship ratings fell into the single-digits for the first time. Monday’s Villanova-Michigan NCAA Tournament national...

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NCAA Tournament Down From Last Year, Up From ’16

With the national championship hitting an all-time record-low, NCAA Tournament ratings took a hit on CBS and Turner. The 2018 NCAA Tournament averaged a combined 5.8 rating per window across CBS, TBS,...

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Big Names: Passan, Parker, Jefferson, Tigers Duo

Yahoo! Sports’ Jeff Passan is reportedly making the jump to ESPN. In other news, Candace Parker is joining Turner Sports full-time, Richard Jefferson has apparently joined ESPN, and the Detroit Tigers’...

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Mixed Results For Day One of NCAA Tournament

Day one of the NCAA Tournament was a mixed bag in the ratings. The post Mixed Results For Day One of NCAA Tournament appeared first on Sports Media Watch.

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Ratings: NCAA Tournament, PGA at Tampa, NASCAR

NCAA Tournament ratings are at a multi-year high in the metered markets. The post Ratings: NCAA Tournament, PGA at Tampa, NASCAR appeared first on Sports Media Watch.

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Duke-NDSU Hits First Round NCAA Tournament High

It took just one game into this year's NCAA Tournament for Duke to set a viewership mark. The post Duke-NDSU Hits First Round NCAA Tournament High appeared first on Sports Media Watch.

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Nearly 13 Million For Duke-UCF, An Opening Weekend High

Duke continues to deliver. The post Nearly 13 Million For Duke-UCF, An Opening Weekend High appeared first on Sports Media Watch.

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Thursday Sweet Sixteen Games Down on CBS, Up on TBS

Sweet Sixteen ratings went in opposite directions on CBS and TBS Thursday night. The post Thursday Sweet Sixteen Games Down on CBS, Up on TBS appeared first on Sports Media Watch.

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Elite Eight Overnights Second-Best Since ’11, Led By MSU-Duke

A memorable Elite Eight weekend delivered in the overnight ratings. The post Elite Eight Overnights Second-Best Since ’11, Led By MSU-Duke appeared first on Sports Media Watch.

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Duke-VT Most-Watched Sweet Sixteen Game in Five Years

Duke's final win of the NCAA Tournament hit a five-year ratings high. The post Duke-VT Most-Watched Sweet Sixteen Game in Five Years appeared first on Sports Media Watch.

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Over 16 Million For MSU-Duke, 14-Year High

Duke ended its made-for-TV NCAA Tournament run with another ratings high. The post Over 16 Million For MSU-Duke, 14-Year High appeared first on Sports Media Watch.

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Four-Year High For Auburn-Kentucky

There are few surer things in the ratings business than Kentucky, in overtime, with the Final Four on the line. The post Four-Year High For Auburn-Kentucky appeared first on Sports Media Watch.

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UVA-Purdue Nears Cable High; TTU-Gonzaga Mixed

An all-time classic delivered in the ratings for TBS. The post UVA-Purdue Nears Cable High; TTU-Gonzaga Mixed appeared first on Sports Media Watch.

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Ratings: Final Four, Augusta Women’s Amateur, NASCAR Xfinity

Final Four overnight ratings increased from last year, but were no match for the last time the games aired on CBS. The post Ratings: Final Four, Augusta Women’s Amateur, NASCAR Xfinity appeared first...

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Healthy 12.4 Overnight For UVA-Texas Tech

Despite a matchup of non-traditional, defensive teams, college basketball’s national championship held up well in the overnight ratings. Monday’s Virginia-Texas Tech NCAA Tournament national...

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TTU-MSU Ratings Up, But Third-Lowest For Late Semi Since 2009

Given the 23-21 halftime score, it should be no surprise that Texas Tech-Michigan State neared a ratings low. The post TTU-MSU Ratings Up, But Third-Lowest For Late Semi Since 2009 appeared first on...

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Weak Results For UVA-Auburn Thriller

It was a great game, but Virginia-Auburn was a subpar ratings draw. The post Weak Results For UVA-Auburn Thriller appeared first on Sports Media Watch.

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